Will Ferrell's Surprising Transformation for Skims Campaign Has Everyone Talking
Actor. Comedian. Producer. Underwear model?
Will Ferrell is the unlikely star of a new Skims campaign — or rather, his athlete alter ego is.
The 58-year-old Emmy winner stars as aging pro golfer Lonnie Hawkins in the upcoming Netflix show “The Hawk,” and gamely stripped down to his tighty whities in character to promote his latest project.
Skims’ Instagram account shared six images of Hawkins in his skivvies on Monday, along with the caption, “@LonnieTheHawk knows he’s still got it.” (The fictional golfer’s account has already racked up over 70,000 followers.)
In the photos, Ferrell’s character models the brand’s men briefs along with a tank top, tube socks and his signature “Hawk” visor and puka shell necklace.
Skims co-founder Kim Kardashian even narrated a corresponding video spot, in which Ferrell’s character hits the golf course in his skivvies.
“His body says retire. His Skims say one more round,” Kardashian deadpans, calling Skims “built for men who still know they’ve got it.”
Ferrell and Kardashian teased their collaboration a few weeks ago on Instagram, with the reality icon teaching the athlete how to snap the perfect selfie.
The caption on the pair’s joint upload reads, “My name is Lonnie Hawkins. This is an Instagram post. Please comment if I posted it. Thank you Kim for helping me post. Is this going through? Can people see it. Comment below if you can see this post. Please use all caps.”
Ferrell joins a long list of famous Skims campaign stars; Nelly Furtado, Hailey Bieber, Kylie Jenner, Cardi B and Charli XCX are among the many celebs who’ve posed for Kardashian’s company in the past.
And while Skims’ men’s line hasn’t been around for quite as long, Usher and Post Malone have appeared in past ads as well.
“The Hawk” hits Netflix on July 16.
