Netflix Drops Meghan Markle: What's Next for As Ever Brand?

Netflix has ended its partnership with Meghan Markle's lifestyle brand, As Ever. The decision follows the conclusion of her two-season Netflix series.

End of Partnership

An industry source noted that since Meghan's show did not continue, it did not make sense to maintain the partnership. Despite this, Netflix expressed gratitude for having been part of As Ever's creation and development.

As Ever Moving Forward

The As Ever brand plans to move forward independently, continuing its growth and development. A spokesperson from As Ever expressed appreciation for Netflix's support during their first year.

Further Projects in Limbo

Meghan Markle and Prince Harry have experienced varied success with their Netflix projects. While some were hits, others like "With Love, Meghan" did not perform well and lacked renewal. Additionally, other planned projects are reportedly delayed or uncertain.

The couple originally struck a $100 million deal with Netflix in 2020 after leaving the royal family. Despite this, recent reports suggest new deals are worth significantly less, with some upcoming films still awaiting release or distribution decisions.