Chappell Roan's Fresh Look Shakes Up New MAC Campaign

Chappell Roan has been named the new face of MAC Cosmetics and appears in an ad campaign that marks MAC's launch at Sephora. The campaign highlights Roan's signature dramatic makeup transformed into a natural look.

The Campaign

The campaign features Roan alongside Quanlin Blackwell and Gabbriette, illustrating the versatility of MAC products. It showcases transformations from subtle everyday looks to bold, glamorous styles.

Roan's Transformation

In one image, Roan presents a minimalist style with only subtle blush and lipstick. Later, she applies a soft pink lipstick, then transitions to a dramatic appearance featuring bold red lip colors using MAC’s classic lip pencil and matte lipstick.

Brand Message

The advertisements highlight MAC as inclusive and timeless. Roan adds, "MAC is culture," while Blackwell describes it as "sensation" and "iconic."