22-Year-Old Winter Olympics Star Ranks Among Top-Earning Athletes at Games

Eileen Gu, a standout in freestyle skiing, has garnered attention for her athletic prowess and off-slope success. Originally from the US, she now competes for China and made headlines at the 2022 Winter Olympics in Beijing, clinching two gold medals and a silver. At the ongoing Winter Games in Italy, she has already secured a silver in freeski slopestyle and is a top contender in big air and halfpipe events.

Gu's skiing journey began in San Francisco, where her talent emerged early, winning junior competitions by age nine while excelling academically. Her achievements led to early admission to Stanford University, showcasing her dedication on and off the snow.

Beyond her sporting achievements, Gu has cultivated a strong global presence through partnerships and media engagements, establishing herself as one of the most financially successful athletes at the Games. Reports suggest her earnings from sponsorships and ventures amount to approximately $23 million.

She derives a significant portion of her income from endorsement deals with major international brands, fashion campaigns, and collaborations with prominent companies in Asia and Europe. With accomplishments in sports, education, and business, Gu embodies a new breed of athletes reshaping the definition of success within and outside their respective sports.