Bad Bunny Smashes Records with Most-Watched Super Bowl Halftime Show Ever

Bad Bunny's Super Bowl LX halftime show on February 8, 2026, set a new viewership record, attracting between 135 million and 142.3 million viewers. This performance surpassed the previous record held by Kendrick Lamar's 2025 halftime show, according to HELLO! Magazine.

The show, officially titled the Apple Music Super Bowl LX Halftime Show, took place at Levi's Stadium in Santa Clara, California. It featured a mix of Latin rhythms, Spanish-language songs, and culturally significant visuals that captivated audiences across the nation.

Despite final numbers from the NFL and Nielsen pending, early reports suggest that the viewership numbers for Bad Bunny's performance far exceeded previous records. This achievement highlights the artist's global popularity and the increasing demand for diverse musical expressions on mainstream platforms.

The success of the show not only broke viewership records but also drove engagement on streaming platforms and social media. Fans worldwide responded enthusiastically to the energetic performance and cultural significance showcased during the halftime event.

The milestone of Bad Bunny's Super Bowl halftime show emphasizes the platform's significance in entertainment. It demonstrates the ability of the Super Bowl stage to unite global audiences, set new viewership benchmarks, and showcase artists who redefine performance standards on a major stage.